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INDIGI DIAMOND MODEL
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Michael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework to assess why some industries and regions are globally competitive and innovative, while others are not. The Model identifies five interlinked sets of determinants that drive innovation and competitiveness, viz., Firm Strategy, Structure and Rivalry; Factor Conditions; Demand Conditions; and Related and Supporting Industries.  The Model is a roadmap for how businesses and regions can proactively create new advantages for themselves over and above the advantages derived from natural endowments and location. 

THE DIAMOND MODEL
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FACTOR
CONDITIONS
RELATED &
SUPPORTING
INDUSTRIES
DEMAND
CONDITIONS
FIRM STRATEGY, STRUCTURE,
& RIVALRY

Indigi uses the Porter Diamond to help shape its business and investment strategy. Applied to Indigi

agri-business clusters in Caraga, the Diamond reveals a consistent, wide variety of strengths in factor input conditions, demand conditions, and related and supporting industries that point toward the global competitiveness and innovation of the emerging clusters.