Michael Porter’s Diamond Model (also known as the Theory of National Competitive Advantage of Industries) is a diamond-shaped framework to assess why some industries and regions are globally competitive and innovative, while others are not. The Model identifies five interlinked sets of determinants that drive innovation and competitiveness, viz., Firm Strategy, Structure and Rivalry; Factor Conditions; Demand Conditions; and Related and Supporting Industries.  The Model is a roadmap for how businesses and regions can proactively create new advantages for themselves over and above the advantages derived from natural endowments and location.